Indiscriminate Costs
Free months and flat discounts go to everyone — not just the high-intent customers who need a nudge. You subsidize people who would have paid anyway.
Wasted Budget
You pay for the incentive upfront before knowing if the customer will stick around. It's an upfront cost with uncertain ROI across every channel.
Trained Behavior
Standard discounts train customers to wait for a deal, churn, or downgrade. It devalues your product and erodes long-term revenue.
Ready to fix this?
Move from unconditional discounts to outcome-based incentives that work for any payment type.